Strategy and Execution
Your Roadmap for New Business and Product Development
Strat/Assess is a funnel innovation model, that can be used as a version of and in combination with the Robert G.Cooper Stage-Gate Model and aligns ( also as a a more complete alternative ) with the Bell-Mason Diagnostic for:
1. Complete new business plans
2. Existing business plans
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It contributes to a stretched decision making oriented approach (especially financially by stage: most stage-gate models do not include the financial dimensions and implications) with "checks and balances" leading to :
"Survival of the fittest" business cases/projects/businesses
According to the underlying theory a business will fail when not all scores are at 3 level at time of market introduction(at the latest).
0. Scouting stage
- Selection of new business cases/projects to be elaborated in the next stages
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1. Concept/Basic outlines of a business plan
- Feasibility study of the product/service offering and the customer value proposition
2. Initial business plan/tryout
- Prototype product/service offering
3. Advanced business plan: product/service development
- Completing and detailing the product/service offering specification
- Final testing, control and validation
4. Complete business plan: market introduction/launch
- Market introduction/launch preparation
These stages are compatible with similar models:
Integral Business Development by business/project stage
1. Self assessment tool at the end of each stage
2. Leads to improvement plans aiming for the desired state
3. Identification of missing and unsufficient elements
4. Measurement of the maturity of the business plan:
